FICCI : Industry's Voice for Policy Change

Ekta Vishnoi, Mission Director, FIT INDIA, Sports Authority of India on Thursday said that it is very clear that the foundation of strong, fit and Aatmanirbhar Bharat will happen at the household level. Addressing the conference, 'Fit Women, Fit Families, Fit India', jointly organised by FICCI and FLO in association with the Fit India Mission, Govt of India, Vishnoi said that the women of India have a huge role to play in achieving the goal of an Atmanirbhar Bharat.

Anju Bobby George, former Olympian, said: "As a women athlete I never expected and it was beyond my imagination to gain immense weight, which happened during my pregnancy. Missing a fit and maintained body was unacceptable to me since I was an athlete, so I had to work extremely hard to get back to my previous shape and position. It is my advice to the women of our country that you should spend quality time on fitness and well-being, since without a fit mind & body it's impossible to support our families, surroundings and the country."

Speaking at the session, Deepa Malik, President, Paralympic Committee of India, said: "I am really lucky and fortunate that I had the culture of sports and fitness in my family, which was introduced to me within the four walls of my family. This helped me defeat the so-called taboos around disability and led me to create history, all because of sports and fitness in my life."

Dr Subi Chaturvedi, FICCI Committee Member and Chief Corporate Affairs & Communications Officer, Zupee said, "When we look at mental health issues, when we look at physical development, it is very important that we also look at how much access do women have to safe spaces. What is it that we can do so that they may contribute their full potential to the growth of the country?"

Fitness Icon and SAI member Sapna Vyas said, "We all need to accept that women are the role models for their families, hence we need to take it as a responsibility that someone is watching and learning from us. One has to choose a lifestyle which helps you have peaceful sleep, helps you deal with stress better, which helps you evolve and not limits your growth."

Priyanka Raina, Co-Founder, Gracia Raina Foundation said, "We focus on conditioning or counselling for women's families and their partners; educating them about what the women in their family might be facing and the best way to support them. We encourage support to women through their families so that women lead a happy and healthy life."

The conference was divided into two sessions namely, 'Bharat Ki Naari: Swasthya Aur Sampannta Ki Kyari', and 'She Wins: Traditional Values, Modern Approach'. The sessions were moderated by Neha Mathur Rastogi, FICCI Committee Member and Taruka Srivastav, Sports consultant.

ANI News | Mar 11, 2021

Women should spend quality time on fitness and well-being: Anju Bobby George

Yahoo News | Mar 11, 2021

Women should spend quality time on fitness and well-being: Anju Bobby George

Ekta Vishnoi, Mission Director, FIT INDIA, Sports Authority of India on Thursday said that it is very clear that the foundation of strong, fit and Aatmanirbhar Bharat will happen at the household level.

Addressing the conference, 'Fit Women, Fit Families, Fit India', jointly organised by FICCI and FLO in association with the Fit India Mission, Govt of India, Vishnoi said that the women of India have a huge role to play in achieving the goal of an Atmanirbhar Bharat.

Anju Bobby George, former Olympian, said: "As a women athlete I never expected and it was beyond my imagination to gain immense weight, which happened during my pregnancy. Missing a fit and maintained body was unacceptable to me since I was an athlete, so I had to work extremely hard to get back to my previous shape and position. It is my advice to the women of our country that you should spend quality time on fitness and well-being, since without a fit mind & body it's impossible to support our families, surroundings and the country."

Speaking at the session, Deepa Malik, President, Paralympic Committee of India, said: "I am really lucky and fortunate that I had the culture of sports and fitness in my family, which was introduced to me within the four walls of my family. This helped me defeat the so-called taboos around disability and led me to create history, all because of sports and fitness in my life."

Dr Subi Chaturvedi, FICCI Committee Member and Chief Corporate Affairs & Communications Officer, Zupee said, "When we look at mental health issues, when we look at physical development, it is very important that we also look at how much access do women have to safe spaces. What is it that we can do so that they may contribute their full potential to the growth of the country?"

Fitness Icon and SAI member Sapna Vyas said, "We all need to accept that women are the role models for their families, hence we need to take it as a responsibility that someone is watching and learning from us. One has to choose a lifestyle which helps you have peaceful sleep, helps you deal with stress better, which helps you evolve and not limits your growth."

Priyanka Raina, Co-Founder, Gracia Raina Foundation said, "We focus on conditioning or counselling for women's families and their partners; educating them about what the women in their family might be facing and the best way to support them. We encourage support to women through their families so that women lead a happy and healthy life."

The conference was divided into two sessions namely, 'Bharat Ki Naari: Swasthya Aur Sampannta Ki Kyari', and 'She Wins: Traditional Values, Modern Approach'. The sessions were moderated by Neha Mathur Rastogi, FICCI Committee Member and Taruka Srivastav, Sports consultant.

Big News Network | Mar 11, 2021

Women should spend quality time on fitness: Anju Bobby

Ekta Vishnoi, Mission Director, FIT INDIA, Sports Authority of India on Thursday said that it is very clear that the foundation of strong, fit and Aatmanirbhar Bharat will happen at the household level. Addressing the conference, 'Fit Women, Fit Families, Fit India', jointly organised by FICCI and FLO in association with the Fit India Mission, Govt of India, Vishnoi said that the women of India have a huge role to play in achieving the goal of an Atmanirbhar Bharat.

Anju Bobby George, former Olympian, said: "As a women athlete I never expected and it was beyond my imagination to gain immense weight, which happened during my pregnancy. Missing a fit and maintained body was unacceptable to me since I was an athlete, so I had to work extremely hard to get back to my previous shape and position. It is my advice to the women of our country that you should spend quality time on fitness and well-being, since without a fit mindbody it's impossible to support our families, surroundings and the country."Speaking at the session, Deepa Malik, President, Paralympic Committee of India, said: "I am really lucky and fortunate that I had the culture of sports and fitness in my family, which was introduced to me within the four walls of my family. This helped me defeat the so-called taboos around disability and led me to create history, all because of sports and fitness in my life."Dr Subi Chaturvedi, FICCI Committee Member and Chief Corporate Affairs Communications Officer, Zupee said, "When we look at mental health issues, when we look at physical development, it is very important that we also look at how much access do women have to safe spaces. What is it that we can do so that they may contribute their full potential to the growth of the country?" Fitness Icon and SAI member Sapna Vyas said, "We all need to accept that women are the role models for their families, hence we need to take it as a responsibility that someone is watching and learning from us. One has to choose a lifestyle which helps you have peaceful sleep, helps you deal with stress better, which helps you evolve and not limits your growth." Priyanka Raina, Co-Founder, Gracia Raina Foundation said, "We focus on conditioning or counselling for women's families and their partners; educating them about what the women in their family might be facing and the best way to support them. We encourage support to women through their families so that women lead a happy and healthy life."The conference was divided into two sessions namely, 'Bharat Ki Naari: Swasthya Aur Sampannta Ki Kyari', and 'She Wins: Traditional Values, Modern Approach'. The sessions were moderated by Neha Mathur Rastogi, FICCI Committee Member and Taruka Srivastav, Sports consultant.

BW Education | Mar 11, 2021

IFSCA to soon come up with SPAC regulatory framework: Injeti SrinivasSkill-based Gaming Can Improve Mental Health In Post Pandemic Era

To combat the emotional and psychological burden of the pandemic, and to boost mental health, skill-based gaming could be used to provide the excitement of real-life sport and competition at home, according to Dr Subi Chaturvedi, Industry Expert and Chief of Corporate & Public Affairs, Zupee.

The conference, 'Fit Women, Fit Families, Fit India', organized by FICCI in association with Ministry of Youth Affairs and Sports and Ministry of Women and Child Development saw top policy makers, sportswomen and renowned names from technology, news and entertainment industry get together to discuss how women against all adversity, have risen in the field of sports, both within the country as well as on a global level.

Speaking on the Fit India Movement panel, Dr Subi Chaturvedi, said, “Skill-based educational games are carving a new segment in online gaming as they offer healthy competition and incentivized learning to the users. While the pandemic has rendered a lot of us home-bound, the spirit of sport, gaming and competing has been kept alive by companies like Zupee. Now, the focus is on gamification of education, healthcare, governance and strategy to offer valuable solutions to the problems of unemployment, skilling and literacy. While physical health is definitely important, we cannot ignore mental and emotional health & I believe tech-led innovation is the way forward”.

Stress is one of the primary catalysts for the deterioration of mental health. While both men and women face stress, women are more susceptible to it due to the repetitive nature of their work (in most cases) and the lack of power and appreciation, which men get at work. Because of social situations, women have to find unique ways to cope with stress, experience healthy competition and success. It has been shown that the right set of skill-based gaming in a competitive environment can activate reward centers in the brain and cure depression. This is quintessential for the high stress multitasking roles that women often play in work and home environments.

Speaking about the importance of wellbeing and mental health, Anju Bobby George, Ex-Olympian, advised women, “Indian genes make us very strong and we can handle any tasks. But we avoid ourselves and focus on the families or jobs, instead of our wellbeing. Without a fit body and a fit mind, it is impossible for us to support our families and people. So, take care of yourself first”.

Deepa Malik, President, Paralympic Committee of India, further added, “I think I am fortunate that I had sports and fitness as culture in my family. I am happy that this culture was introduced at home and that is how I could defeat the taboos surrounding disability. It was all because fitness and sports in my life and that’s precisely the reason that I am here as a fit person and not a paralyzed body”.

A number of startups are working on innovations in the online skill-based gaming, with Zupee leading the way.

Dr Subi Chaturvedi further added, “The idea is to create new applications that can engage, empower and entertain users. We are committed to the vision of creating an empowered India, fit India (Swasth Bharat) and a self-reliant India (Aatmanirbhar Bharat). With these innovations, we are looking at a new industry segment that will create employment opportunities and help with educating and skilling the workforce of the new India. We need to bridge the digital divide & improve access through better technology adoption & tech-led innovation, which'll ensure better outcomes at personal, societal & national levels.”

The Daily Guardian | Mar 11, 2021

Women should spend quality time on fitness and well-being: Anju Bobby George

Ekta Vishnoi, Mission Director, FIT INDIA, Sports Authority of India on Thursday said that it is very clear that the foundation of strong, fit and Aatmanirbhar Bharat will happen at the household level.

Addressing the conference, ‘Fit Women, Fit Families, Fit India’, jointly organised by FICCI and FLO in association with the Fit India Mission, Govt of India, Vishnoi said that the women of India have a huge role to play in achieving the goal of an Atmanirbhar Bharat.

Anju Bobby George, former Olympian, said: “As a women athlete I never expected and it was beyond my imagination to gain immense weight, which happened during my pregnancy. Missing a fit and maintained body was unacceptable to me since I was an athlete, so I had to work extremely hard to get back to my previous shape and position. It is my advice to the women of our country that you should spend quality time on fitness and well-being, since without a fit mind & body it’s impossible to support our families, surroundings and the country.”

Speaking at the session, Deepa Malik, President, Paralympic Committee of India, said: “I am really lucky and fortunate that I had the culture of sports and fitness in my family, which was introduced to me within the four walls of my family. This helped me defeat the so-called taboos around disability and led me to create history, all because of sports and fitness in my life.”

Dr Subi Chaturvedi, FICCI Committee Member and Chief Corporate Affairs & Communications Officer, Zupee said, “When we look at mental health issues, when we look at physical development, it is very important that we also look at how much access do women have to safe spaces. What is it that we can do so that they may contribute their full potential to the growth of the country?”

Fitness Icon and SAI member Sapna Vyas said, “We all need to accept that women are the role models for their families, hence we need to take it as a responsibility that someone is watching and learning from us. One has to choose a lifestyle which helps you have peaceful sleep, helps you deal with stress better, which helps you evolve and not limits your growth.”

Priyanka Raina, Co-Founder, Gracia Raina Foundation said, “We focus on conditioning or counselling for women’s families and their partners; educating them about what the women in their family might be facing and the best way to support them. We encourage support to women through their families so that women lead a happy and healthy life.”

The conference was divided into two sessions namely, ‘Bharat Ki Naari: Swasthya Aur Sampannta Ki Kyari’, and ‘She Wins: Traditional Values, Modern Approach’. The sessions were moderated by Neha Mathur Rastogi, FICCI Committee Member and Taruka Srivastav, Sports consultant.

United News of India | Mar 10, 2021

Skill-based gaming can improve mental health in the post pandemic era

Business Bytes | Mar 10, 2021

Zupee joins the Fit India Movement to build a healthier and progressive nation

Supporting the cause of FIT WOMEN, FIT FAMILIES, FIT INDIA, Zupee joins the Fit India Movement to promote the importance of women in keeping the country fit and progressive.

In the webinar organized by Federation of Indian Chambers of Commerce & Industry (FICCI) in association with Ministry of Youth Affairs and Sports and Ministry of Women and Child Development in light of the recently concluded Women’s Day saw top policy makers, sportswomen and renowned names from technology, news and entertainment industry got together to discuss how women against all adversity, have risen in the field of sports, both within the country as well as on a global level.

The panel was graced by Dr. Subi Chaturvedi, Chief Corporate Affairs and Communications Officer, Zupee, Ms Ekta Vishnoi, IRS, MISSION Director, Fit India, Sports Authority of India, Ms Deepa Malik, President, Paralympic Committee of India, Ms Anshu Khanna, CEO, Royal Fables and Ms Anju Bobby George, Ex-Olympian.

Speaking on the role on women in technology, Dr. Subi Chaturvedi, Chief Corporate Affairs and Communications Officer, Zupee, said, “I would like to thank FICCI for organizing this webinar and bringing all the stalwarts to speak in tandem on the role on women in the society. At Zupee, we believe women have a greater role to play in the field of technology and foster this thought with the leadership team comprising of women in the company. In an otherwise male dominated industry, women in leadership positions will not only bring change but will also lead the growth with diverse amalgamation of knowledge. With the firm belief that technology binds it all together, enabling ecosystems are created making the platform more user centric and solving on-ground issues through the integration of technology and customized solutions for holistic development of all.”

The panel narrated their stories and highlighted the struggles faced by them and how they overcame them to the pave the way for several other women across the nation to build an identity for themselves. Addressing the need to improve the facilities for women by not only asking the right questions but also to raise them fearlessly to grow and shine was a common notion shared between the panelists.

This International Women’s Day the theme of #ChooseToChallenge was celebrated and the panelists chose to challenge the inequality by celebrating women’s achievements, raising awareness against bias and taking action for equality.

With an aim to enhance learning, visualization and capacity building through the means of gamifying training, Zupee works toward improving lives by working on their learning ability, skills and mental aptitude through scientifically designed mental exercises, applications and gamification of day to day activities. The company has successfully created a community of insatiable learners who are eager to learn and deliver. With this notion at the core, Zupee works towards uplifting the skills of individuals every single day, both women and men.

News Patrolling | Mar 10, 2021

Zupee joins the Fit India Movement to build a healthier and progressive nation

Supporting the cause of FIT WOMEN, FIT FAMILIES, FIT INDIA,Zupee joins the Fit India Movement to promote the importance of women in keeping the country fit and progressive.

In the webinar organized by Federation of Indian Chambers of Commerce & Industry (FICCI) in association with Ministry of Youth Affairs and Sports and Ministry of Women and Child Development in light of the recently concluded Women’s Day saw top policy makers, sportswomen and renowned names from technology, news and entertainment industry got together to discuss how women against all adversity, have risen in the field of sports, both within the country as well as on a global level.

The panel was graced by Dr. Subi Chaturvedi, Chief Corporate Affairs and Communications Officer, Zupee, MsEktaVishnoi, IRS, MISSION Director, Fit India, Sports Authority of India, MsDeepa Malik, President, Paralympic Committee of India, MsAnshu Khanna, CEO, Royal Fables andMsAnju Bobby George, Ex-Olympian.

Speaking on the role on women in technology, Dr. Subi Chaturvedi, Chief Corporate Affairs and Communications Officer, Zupee, said, “I would like to thank FICCI for organizing this webinar and bringing all the stalwarts to speak in tandem on the role on women in the society. At Zupee, we believe women have a greater role to play in the field of technology and foster this thought with the leadership team comprising of women in the company. In an otherwise male dominated industry, women in leadership positions will not only bring change but will also lead the growth with diverse amalgamation of knowledge. With the firm belief that technology binds it all together, enabling ecosystems are created making the platform more user centric and solving on-ground issues through the integration of technology and customized solutions for holistic development of all.”

The panel narrated their stories and highlighted the struggles faced by them and how they overcame them to the pave the way for several other women across the nation to build an identity for themselves. Addressing the need to improve the facilities for women by not only asking the right questions but also to raise them fearlessly to grow and shine was a common notion shared between the panelists.

This International Women’s Day the theme of #ChooseToChallenge was celebrated and the panelists chose to challenge the inequality by celebrating women’s achievements, raising awareness against bias and taking action for equality.

With an aim to enhance learning, visualization and capacity building through the means of gamifying training, Zupee works toward improving lives by working on their learning ability, skills and mental aptitude through scientifically designed mental exercises, applications and gamification of day to day activities. The company has successfully created a community of insatiable learners who are eager to learn and deliver. With this notion at the core, Zupee works towards uplifting the skills of individuals every single day, both women and men.

Zee5 | Feb 09, 2021

FICCI’s contribution invaluable in evangelising sports amongst corporate community: Sanjog Gupta

Sanjog Gupta, Head – Sports, Star India said that the Federation of Indian Chambers of Commerce and Industry (FICCI) has contributed heavily in evangelising sports amongst the corporate community.

India’s largest and oldest apex business organisation, FICCI on Monday announced the re-appointment of Sanjog Head- Sports, Star India, as the Chairperson to FICCI’s Sports Committee in 2021.

FICCI is the first national chamber of commerce to establish a dedicated sports vertical under the aegis of the sports committee. Sanjog’s leadership will be instrumental in driving greater attention from India Inc. to the significant and growing ecosystem of sports and the creation of a conducive environment for continued investment.

Speaking on his appointment, Gupta said, “It is my privilege to chair FICCI’s Sports Committee for the second year. The sports committee plays a pivotal role in the ecosystem of bringing together stakeholders across the private and public sector.”

“FICCI’s contribution has been invaluable in evangelizing sports amongst the corporate community and driving policy for growth, working with various arms of the government. In my responsibility, I am committed to driving forward Uday’s vision of fostering a multi-sport culture in India,” he added.

Uday Shankar, President, FICCI, said “Sanjog’s leadership has been instrumental

in driving attention from India Inc. to the significant and growing territory of sports. Given his knowledge and expertise in this sector, we are confident that his continued leadership will steer the committee to transform our industry vision into reality.”

Chanakya Chaudhary, Vice President (Corporate Services), TATA Steel Ltd. Jamshedpur, Shabnam Panjwani, Executive Vice President- Corporate Marketing and Communications, Edelweiss Securities Limited, Mumbai, and Amit Bhalla, Vice President, Manav Rachana University, Faridabad, will Co-Chair this committee.

Sanjog has played a key role in driving vectors of FICCI’s national agenda in the sports sector including the creation of Task Force for Fantasy sports and eSports. As Head -Sports, Star India, he has been pivotal in establishing the Sports broadcasting space in India.

In the past, he has helped shape and deliver marquee national and international broadcasts, watched in over 200 countries, ranging from IPL to the ICC Cricket World Cup. He also played a significant role in driving growth for home-grown Indian sports properties such as Pro Kabaddi League and Indian Super League.

He has championed grassroots development in sports by partnering with the Sports and Youth Affairs Ministry to launch Khelo India, which seeks to drive youth participation in Sports.

News Rediff | Feb 08, 2021

FICCI reappoints Sanjog Gupta to chair Sports Committee

The Federation of Indian Chambers of Commerce and Industry (FICCI), has announced the re-appointment of Sanjog Gupta, head- sports, Star India, as the chairperson to FICCI’s Sports Committee in 2021. Gupta’s leadership will be instrumental in driving greater attention from India Inc. to the significant and growing ecosystem of sports and the creation of a conducive environment for continued investment, the organisation said. FICCI is the first national chamber of commerce to establish a dedicated sports vertical under the aegis of the sports committee.

Gupta has played a key role in driving vectors of FICCI’s national agenda in the sports sector including the creation of task force for Fantasy sports and eSports. As head – Sports, Star India, he has been pivotal in establishing the Sports broadcasting space in India. In the past, he has helped shape and deliver marquee national and international broadcasts, watched in over 200 countries, ranging from IPL to the ICC Cricket World Cup. He also played a significant role in driving growth for home-grown Indian sports properties such as Pro Kabaddi League and Indian Super League. He has championed grassroots development in sports by partnering with the Sports & Youth Affairs Ministry to launch Khelo India, which seeks to drive youth participation in Sports. “Given his knowledge and expertise in this sector, we are confident that his continued leadership will steer the committee to transform our industry vision into reality,” Uday Shankar, president, FICCI, said.

“The sports committee plays a pivotal role in the ecosystem of bringing together stakeholders across the private and public sector. FICCI’s contribution has been invaluable in evangelizing sports amongst the corporate community and driving policy for growth, working with various arms of the government. In my responsibility, I am committed to driving forward Uday’s vision of fostering a multi-sport culture in India,” Gupta added.

Chanakya Chaudhary, vice president (Corporate Services), TATA Steel Ltd. Jamshedpur, Shabnam Panjwani, executive vice president- Corporate Marketing and Communications, Edelweiss Securities Limited, Mumbai, and Amit Bhalla, vice president, Manav Rachana University, Faridabad, will co-chair this committee.

ET Brand Equity | Feb 08, 2021

Sanjog Gupta reappointed to chair FICCI's sports committee

The Federation of Indian Chambers of Commerce & Industry (FICCI) has announced the re-appointment of Sanjog Gupta, head- sports, Star India, as the chairperson to FICCI’s Sports Committee in 2021.

Uday Shankar, president, FICCI, said, “Sanjog’s leadership has been instrumental in driving attention from India Inc. to the significant and growing territory of sports. Given his knowledge and expertise in this sector, we are confident that his continued leadership will steer the committee to transform our industry vision into reality.”

"FICCI’s contribution has been invaluable in evangelising sports amongst the corporate community and driving policy for growth, working with various arms of the government. In my responsibility, I am committed to driving forward Uday’s vision of fostering a multi-sport culture in India," Gupta said.

Chanakya Chaudhary, vice president (corporate services), TATA Steel, Jamshedpur; Shabnam Panjwani, executive vice president- corporate marketing and communications, Edelweiss Securities, Mumbai; and Amit Bhalla, vice president, Manav Rachana University, Faridabad, will co-chair this committee.

Financial Express | Feb 08, 2021

FICCI reappoints Star India’s Sanjog Gupta to chair its Sports Committee

The Federation of Indian Chambers of Commerce and Industry (FICCI), has announced the re-appointment of Sanjog Gupta, head- sports, Star India, as the chairperson to FICCI’s Sports Committee in 2021. Gupta’s leadership will be instrumental in driving greater attention from India Inc. to the significant and growing ecosystem of sports and the creation of a conducive environment for continued investment, the organisation said. FICCI is the first national chamber of commerce to establish a dedicated sports vertical under the aegis of the sports committee.

Gupta has played a key role in driving vectors of FICCI’s national agenda in the sports sector including the creation of task force for Fantasy sports and eSports. As head – Sports, Star India, he has been pivotal in establishing the Sports broadcasting space in India. In the past, he has helped shape and deliver marquee national and international broadcasts, watched in over 200 countries, ranging from IPL to the ICC Cricket World Cup. He also played a significant role in driving growth for home-grown Indian sports properties such as Pro Kabaddi League and Indian Super League. He has championed grassroots development in sports by partnering with the Sports & Youth Affairs Ministry to launch Khelo India, which seeks to drive youth participation in Sports. “Given his knowledge and expertise in this sector, we are confident that his continued leadership will steer the committee to transform our industry vision into reality,” Uday Shankar, president, FICCI, said.

“The sports committee plays a pivotal role in the ecosystem of bringing together stakeholders across the private and public sector. FICCI’s contribution has been invaluable in evangelizing sports amongst the corporate community and driving policy for growth, working with various arms of the government. In my responsibility, I am committed to driving forward Uday’s vision of fostering a multi-sport culture in India,” Gupta added.

Chanakya Chaudhary, vice president (Corporate Services), TATA Steel Ltd. Jamshedpur, Shabnam Panjwani, executive vice president- Corporate Marketing and Communications, Edelweiss Securities Limited, Mumbai, and Amit Bhalla, vice president, Manav Rachana University, Faridabad, will co-chair this committee.

Live Mint | Feb 08, 2021

Star's Sanjog Gupta reappointed to chair FICCI's sports committee

The Federation of Indian Chambers of Commerce & Industry (FICCI) on Monday announced the re-appointment of Sanjog Gupta, head-sports, Star India, as the chairperson to its sports committee for 2021. FICCI is the first national chamber of commerce to establish a dedicated sports vertical under the aegis of the sports committee.

Gupta’s leadership will be instrumental in driving greater attention from India Inc. to the growing ecosystem of sports and the creation of a conducive environment for continued investment, FICCI said.

"Sanjog’s leadership has been instrumental in driving attention from India Inc. to the significant and growing territory of sports. Given his knowledge and expertise in this sector, we are confident that his continued leadership will steer the committee to transform our industry vision into reality," said Uday Shankar, president, FICCI.

Chanakya Chaudhary, vice president - corporate services, TATA Steel Ltd, Jamshedpur, Shabnam Panjwani, executive vice-president, corporate marketing & communications, Edelweiss Securities Limited, Mumbai, and Dr. Amit Bhalla, vice-president, Manav Rachana University, Faridabad, will co-chair this committee.

"The sports committee plays a pivotal role in the ecosystem of bringing together stakeholders across the private and public sector...I am committed to driving forward Uday’s vision of fostering a multi-sport culture in India," said Gupta.

FICCI said Gupta has played a key role in driving vectors of its national agenda in sports including the creation of task force for fantasy sports and eSports. As a subset of the sports committee, the task force recommends guidelines and act as a regulatory and development body for fantasy sports & eSports in India.

At Star India, Gupta was pivotal in establishing the sports broadcasting space, delivering marquee national and international broadcasts, watched in over 200 countries, ranging from Indian Premier League (IPL), ICC Cricket World Cup, Pro Kabaddi League and Indian Super League. He also partnered with the Sports & Youth Affairs Ministry to launch Khelo India, an initiative which seeks to drive youth participation in sports.

Business World | Feb 08, 2021

FICCI's contribution invaluable in evangelising sports amongst Corporate Community: Sanjog Gupta

Sanjog Gupta, Head - Sports, Star India said that the Federation of Indian Chambers of Commerce and Industry (FICCI) has contributed heavily in evangelising sports amongst the corporate community.

India's largest and oldest apex business organisation, FICCI on Monday announced the re-appointment of Sanjog Head- Sports, Star India, as the Chairperson to FICCI's Sports Committee in 2021.

FICCI is the first national chamber of commerce to establish a dedicated sports vertical under the aegis of the sports committee. Sanjog's leadership will be instrumental in driving greater attention from India Inc. to the significant and growing ecosystem of sports and the creation of a conducive environment for continued investment.

Speaking on his appointment, Gupta said, "It is my privilege to chair FICCI's Sports Committee for the second year. The sports committee plays a pivotal role in the ecosystem of bringing together stakeholders across the private and public sector."

"FICCI's contribution has been invaluable in evangelizing sports amongst the corporate community and driving policy for growth, working with various arms of the government. In my responsibility, I am committed to driving forward Uday's vision of fostering a multi-sport culture in India," he added.

Uday Shankar, President, FICCI, said "Sanjog's leadership has been instrumental

in driving attention from India Inc. to the significant and growing territory of sports. Given his knowledge and expertise in this sector, we are confident that his continued leadership will steer the committee to transform our industry vision into reality."

Chanakya Chaudhary, Vice President (Corporate Services), TATA Steel Ltd.

Jamshedpur, Shabnam Panjwani, Executive Vice President- Corporate Marketing and Communications, Edelweiss Securities Limited, Mumbai, and Amit Bhalla, Vice President, Manav Rachana University, Faridabad, will Co-Chair this committee.

Sanjog has played a key role in driving vectors of FICCI's national agenda in the sports sector including the creation of Task Force for Fantasy sports and eSports. As Head -Sports, Star India, he has been pivotal in establishing the Sports broadcasting space in India.

In the past, he has helped shape and deliver marquee national and international broadcasts, watched in over 200 countries, ranging from IPL to the ICC Cricket World Cup. He also played a significant role in driving growth for home-grown Indian sports properties such as Pro Kabaddi League and Indian Super League.

He has championed grassroots development in sports by partnering with the Sports and Youth Affairs Ministry to launch Khelo India, which seeks to drive youth participation in Sports.

The Daily Guardian | Feb 08, 2021

FICCI's contribution invaluable in evangelising sports amongst corporate community: Sanjog Gupta